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To determine which side should be sharp and which side faded, you start from the centre of the face (nose). Create a fading effect towards the outside.
Please note: there is a tendency to draw in all the lines (wrinkles, crow's feet) when doing the make-up. When used for large distances (theatre, opera) it is advisable not to do this. These smaller lines will not be noticed, even from a short distance away and will appear dark smudges from a larger distance.
If the non-shaded parts are lightened, this will enhance the effect of bringing those areas "forward".