Apply white make-up to the higher parts of the forehead, above the temple, next to the frown wrinkles on the wings of the nose and on top of the nose. The eyebag is also lightened a little.
Between the higher parts of the brow some subtle shadowing is done to generate more depth.
By lightening below the chinline, you suggest a sagging jawline and/or a double chin.
If the non-shaded parts are lightened, this will enhance the effect of bringing those areas "forward".
With sagging eyelids you suggest the weakening of an older skin. Draw a line from the center of the eyebrow to the outer corner of the eye and lighten the skin above this line; this is the sagging part. Next to this you apply brown.
Now you lighten the cheekbones and the outsides of the naso-labial fold, the higher part above the upper lip, the corners of the mouth and on the chin.
The shading and lightening must blend into the basic colour in a natural way. If necessary, blur the segments and lines that are to be faded with the fingers or a dry make-up sponge. You do this with a dabbing action, without wiping.