Please note: there is a tendency to draw in all the lines (wrinkles, crow's feet) when doing the make-up. When used for large distances (theatre, opera) it is advisable not to do this. These smaller lines will not be noticed, even from a short distance away and will appear dark smudges from a larger distance.
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If the non-shaded parts are lightened, this will enhance the effect of bringing those areas "forward".
Between the higher parts of the brow some subtle shadowing is done to generate more depth.
By lightening below the chinline, you suggest a sagging jawline and/or a double chin.