On top of the Cake Make-up base you shadow the facial lines with Eye Shadow/Rouge to create coarser features. Apply the same shadow to the eyelids, to make the eyes look more deep-set.
Please note: the shadows are not intended to make the person look older, so work subtly and blend the shadows nicely.
The eyebrows are drawn in heavily using Eye Shadow/Rouge (and a dark brown Make-up Pencil, if necessary). Use a brush to take out Eye Shadow/Rouge in the desired colour and determine the colour intensity on the hand. You apply the colour in the form of powder using a brush.
Use the same colour of Eye Shadow/Rouge to apply a beard shadow.