First dab a little Cake Make-up onto the hand to check the colour intensity. Then apply it evenly from the top downwards. Work the Cake Make-up out properly up into the hairline.
Cake Make-up dries quickly, so you need to work quickly to achieve a nice result. If the result is not even, turn the sponge that you worked with over and use the clean side to even out the make-up. Any stripes after drying can be gently rubbed away with a soft tissue or cloth.