Important areas for shading are the eye sockets, the temples, the side of the nose and below the cheekbones. The vertical frown wrinkle and the naso-labial ('nose-lip') fold are also important areas to shadow.
The parts of the face that have not been shaded now seem to have been brought forward.
If the non-shaded parts are lightened, this will enhance the effect of bringing those areas "forward". This too should be done subtly in the case of Santa Claus. Apply white make-up to the higher parts of the forehead, above the temple, next to the frown wrinkles on the wings of the nose and on top of the nose.
Apply white make-up to the higher parts of the forehead, above the temple, next to the frown wrinkles on the wings of the nose and on top of the nose.
