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If you extend sharp lines, for example by extending the naso-labial fold line downwards, this will give a negative and even rather mean effect. The longer the line, the more severe the character will appear. Go for extremes when doing the witch to get a powerful effect.
After shadowing and lightening, you can use the colours to enliven the character. Apply the make-up to the neck, ear lobes and hands as well for a more believable result.
General tip: Water Make-up can be used to add (additional) colour to the hair and eyebrows, provided that the hair is not permed, bleached or dyed. Use a toothbrush to do this.
Use the brush to add sharp lines upwards to the eyebrows to give a mean effect.